Catalog Industry Standards

PrintNinja recommends keeping the following guidelines in mind when you design a catalog.

The famous Sears mail-order “Big Book” catalog from the 1900’s was the beginning of retail catalogs. Still around today, the catalog shows how important it is to get products in front of consumers. Most catalogs today are not as large and bulky – due to shifting patterns of consumer purchasing because of the invention of the internet – but do have some common standards in size and material. No matter what kind of item or service you’re selling, we can help you print the perfect catalog that will serve as a great tool for your business. Read on to learn about the industry standards and how to design a catalog for your business!

Design A Catalog

Saddle-Stitched Catalog

• Binding: Saddle Stitched
• Size: 8.5 inches x 11 inches
• Cover Weight: 105lb text
• Cover Finish: Matte or gloss
• Interior Paper Weight: 70lb text
• InteriorPaper Coating: Gloss

Perfect Bound Catalog

• Binding: Perfect (softcover)
• Size: 8.5 inches x 11 inches
• Cover Weight: 12pt cover
• Cover Finish: Gloss or matte lamination
• Interior Paper Weight: 105lb text
• Interior Paper Coating: Gloss