Catalog Industry Standards
The famous Sears mail order “Big Book” catalog from the 1900’s was the begining of retail catalogs. Still around today, the catalog shows how important it is to get products in front of consumers. Most catalogs today are not as large and bulky but do have some common standards in size and material.
Make Your Own Catalog Design
Saddle-Stitched Catalog
- Binding: Saddle Stitched
- Size: 8.5 inches x 11 inches
- Cover Weight: 105lb text
- Cover Finish: Matte or gloss
- Interior Paper Weight: 70lb text
- InteriorPaper Coating: Gloss
Perfect Bound Catalog
- Binding: Perfect (softcover)
- Size: 8.5 inches x 11 inches
- Cover Weight: 12pt cover
- Cover Finish: Gloss or matte lamination
- Interior Paper Weight: 105lb text
- Interior Paper Coating: Gloss