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A brand book contains guidelines and standards that explain how your brand works. These books include content that is important to your business, such as information your company history, culture, logos and color palette, and values. These books can serve as great promotional pieces that convey your company’s image, message and products/services. They are also helpful tools to give to new members of your business to teach them about your company and give them a crash course in what they need to know to be a member of the team. Finally, they can be given to freelance designers and artists as a design guide – again, working as a sort of crash course to help people quickly understand what your brand stands for and how to represent your brand visually. Brand books are a great investment as you develop your business!
Brand Book Standards
- Binding: Case bound (hardcover) or perfect (softcover)
- Size: No standard size, photo shows 11 inches x 8.5 inches
- Cover Finish: Gloss lamination or varnish
- Interior Paper Weight: 105lb text
For a heavier book use 135lb text
- Interior Paper Coating: Gloss
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