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The purpose of calendars can go far beyond tracking important dates and events. For businesses, artists, and organizations, they also make excellent marketing tools. Calendars are unique because they allow you to show off your projects through a medium your clients or fans will use daily. You can also choose the right design options to support your project’s specific objectives.
Wall calendars, for instance, appeal to a broad range of audiences and provide ample space for showcasing your artwork or designs. With 24 interior pages (28 including cover and inside cover pages), standard 12-month calendars create many opportunities to advertise your business or side project with your most captivating images. You can even highlight your favorite visuals in a spread at the center of the calendar to give purchasers something they can display long after the year ends. If you’re not sure where to start, here are some industry standards for your consideration:
12-Month Wall Calendar Industry Standards
- Binding: Saddle stitch or wire bound
- Size: 12 inches x 12 inches
- Cover Paper: 10pt gloss
- Cover Finish: Gloss varnish
- Inside Paper: 105lb gloss
Every option listed above is customizable, so you can select the features that reflect the scope of your project. For example, while saddle stitch binding is more traditional, wire bound calendars have an open format and are easier to fold. You can also adjust the inside and cover paper types and cover finish to bring your calendar to life within budget. Ultimately, every decision is entirely yours to make!
Ready to get started?
We have pre-populated our calendar pricing calculator with these industry standards so quoting is a breeze. You can also customize just about anything, from size to paperweight, and so much more.Get Your Price
Standing Flip Calendar
Looking for something a little smaller? Standing flip calendars are the perfect alternative to wall calendars. These sleek yet attractive wire bound options are ideal for desks, reception counters, and virtually any other small space where a quick glance at the date might be helpful. Design the pages around a theme to match your brand or personal style, and allow the standards below to guide you.
- Binding: Wire bound
- No standard, photo shows 6 inches x 8 inches
- Cover Paper: 14pt cover
- Cover Finish: No standard, photo shows uncoated
- Inside Paper: No standard, photo shows 10pt cover uncoated
Like what you see?
If you would like to create a standing flip calendar, start by requesting a custom quote. If you like the options listed above, let us know and we will quote your project using these specifications. We can customize just about anything, so let us know as much detail as possible and we’ll start working on your custom quote.Get Your Custom Quote